Start 2025 the sustainable way with Swagable

What to consider

It’s a new year, and time to get planning! One way to get ahead and ensure both the relevance and success of your upcoming events, is to take a look at what those in the know predict will be major priorities in the events space in 2025.

At Swagable we’ve reviewed the data from across the board and the consensus is in…for 2025 sustainability is going to be an even bigger focus for event planners than ever before.

The judging panel behind the Eventex Awards programme described sustainability as “growing exponentially in importance within events”, and made the following key predictions about what this could look like:

1. The “embrace of sustainable resources” by event professionals

Swagable says- An end then to single-use, disposable badges, brochures and marketing materials?

2. Positive eco-practices, such as “zero waste” targets becoming commonplace at events

Swagable says- environmental policies will be a big consideration for venue selection, catering provision and event giveaways etc.

3. A consumer and delegate led preference for long-term sustainability, with a clear preference for those who demonstrate this.

Swagable says – Organisations which can demonstrate a genuine and lasting commitment to sustainable practices will be favoured.

Described as a “core aspect of success” by Cvent and with “54% of meeting professionals saying sustainability is key” (client survey), it’s clear that the once waste heavy events environment is changing.

However, it’s a big topic! Making real, long-term sustainable change can feel daunting and complicated. Whats more, worries around cost when budgets are stretched could be off-putting. In fact, of the professionals surveyed by Cvent, 23% said they had “defined sustainability goals but no action plan” in place. The challenge then is to find practical and cost-effective solutions, which can be easily adopted from the early event planning stages.

How we can help

One simple switch is to change the way you provide the event staple, the swag bag. Swag (Something We All Get) is a tried and tested method of event marketing, keeping your brand in consumers’ minds and creating opportunities that last far longer than event day interactions. But a bag full of stock items destined for landfill no longer aligns with where the events industry wants to be.

A Swagable bag is a digital alternative, which means the same promotion, marketing and lead-generation power but without the physical waste of discarded swag. Choosing to provide a Swagable bag means achieving the following:

• Less waste and disposable swag (bags themselves and content)
• No shipping and storage, so no carbon footprint from these activities
• Offer of more bespoke items people want rather than bulk stock
• Opportunity to offer e-gift cards to delegates via Prezzee
• Confidence that Swagables digital activity is accounted for via our parent companies Earthly partnership

If you would like to find out more about how our accessible, trackable and sustainable swag bag can provide a cost-effective next step on your sustainable journey, speak to Swagable today.