Taking Swagable to the B2B Marketing EXPO 

On the 27^th and 28^th of November, the Swagable team took our virtual Swag bag along to the B2B marketing expo, at Excel, London. It was a day packed with demonstrations, conversations and insights. Business to business marketing is so important for firms to reach a wider customer base, stay ahead in their field and build meaningful relationships with stakeholders. The Swagable bag is an innovation in fulfilling these objectives.

The B2B Marketing Expo 2024 was “dedicated to showcasing the major players within the B2B marketing industry”. It was truly exciting to be a part of, and to show people in real terms what Swagable is all about.

As a refresher, Swagable is our fully customisable platform, built as an alternative to a traditional physical swag bag. With Swagable you can brand and fill a digital event bag instead. Event organisers and sponsors can then provide event information, promotional goodies and participation opportunities to delegates but with:

• Less waste and negative impact on our planet – an end to stock items being transported to venues and many ultimately ending up in landfill
• Greater accessibility – Swagable has been designed, built and rigorously tested with digital accessibility as a key principle. A virtual swag bag also means that virtual attendees do not miss out
• More trackable data– sponsors and event owners can see what Swag is more appealing and useful to their delegates, allowing them to finesse and tailor future promotional offers

Business to Business Marketing has probably never been so important for organisations of all shapes and sizes. At Swagable we are excited to be bringing an accessible innovation which delivers measurable benefit to everyone. Swagable is the event marketing tool for all. Get in touch with us today to find out more.